Nearly two years, "big data" hot word, become industry status. Whereby a large data gene each big electric business platform to play to the advantages of the data collection, analysis, on the one hand, stir online business, on the one hand holding the endings of the travel industry - the scenic area.

For the scenic spot, the electricity to provide large data can help its implementation management, service and so on promotion and precision marketing, the scenic spot very strong demand for large data; For electricity, scenic spot to choose which electrical business, what level of cooperation, the word master in the hands of the scenic area, as a result, the scenic spot will become the electric business field for two years the importance of it is not surprising.

So, electricity can borrow big data move scenic area extending offline business success, the scenic spot can use electricity to provide large data well to realize the transformation and upgrading of oneself?

Cake hot electricity active cooperation of the scenic spot

Nearly two years, the case of electrical business hand in hand to the scenic spot more and more, all home appliances suppliers in different starting points and the scenic area, the situation, get the favour of the scenic spot.

In September 2014, baidu launched "baidu direct number", mount emei in sichuan province as the first tourist sample. Visitors need to input in the mobile phone baidu "@" emei, can get around the mount emei ChiZhuHang tourist entertainment of all kinds of strategy, and implement the tour guide Tours, online payment, one-stop services such as real-time monitoring.

In July 2015, tencent to longmen grottoes scenic area, launched the "wisdom of longmen" series of products, in succession on its platform to realize the network ticket, sweep the yard experience tour, phonetic explanation of the online services; In July this year, tencent to comprehensive upgrade, the "wisdom of longmen" products by high-tech means of improving gameplay experience, such as joining the 3 d pictures, such as slow live new features.

In September 2015, ali, ali to travel, to put forward "scenic spot of the future" concept, huangshan, shenzhen oct, wuzhen, gubei positive response of scenic spots, such as water town with the recent joining the palace's high-profile, so far, more than 200 domestic quality scenic spot become "scenic spot" in the future. Look from the specific content of cooperation, including major credit to swim, to pay, such as map navigation, scenic spot "future" all products. Tourists open alipay through sesame credit scores query can be aware of their credit lines, more than 600 can enter the specific provisions of the "future scenic spot", namely the first tour scenic spots, shopping sites, booking rooms, such as garden pay again after the end of the quick tour experience.

In June 2016, Meituan began planning a Meituan cloud data products, expectation and the scenic area has a more in-depth cooperation, to assist the tourist scenic spot to build wisdom data center, build wisdom of tourism management, service and marketing platform, to provide the data collection, storage, cleaning, analysis, mining and other services. Its tourism data analysis and decision system is based on data engine of visualization system, including the scenic area management analysis, industry analysis, city portraits, portraits users and public opinion monitoring, etc. At the same time, according to the requirements of different scenic spots, you can also provide customized service, data mining, such as prediction, analysis of potential users achieve precision marketing and customization.